"Arrogance"

Stone Brewery Co. is a beer brewery located in Escondido, California and was founded in 1996 in San Marcos, California. Stone Brewery is most well known for its Arrogant Bastard Ale (shown to the right) and its overall 'hoppy' craft of beer.

Although Stone Brewery is not as well known as Coors or Corona, they have often been rated as one of the best brewers in the United States on websites such as RateBeer.com and BeerAdvocate.com.

Now getting specifically to the Arrogant Bastard Ale. Arrogant Bastard Ale is an American Strong Ale that nearly taunts the consumer to buy and drink the beer. Arrogant Bastard is 7.2% per volume  making it a beer that will surely knock you on your ass after a few.

"This is an aggressive beer. You probably won't like it." The best marketing strategy used by Stone is that they actually make no promises. They basically urge the consumer not to purchase their product because they are probably a fan of "tasteless fizzy yellow beer." As they pester their customers on the back of their most popular beer, they also poke at all the multi-million dollar brewing company's that pretend that their beer is specially made in a small brewery. The ad is so effective because it truly gets into the head of anyone reading it, convincing them in a psychology breakdown to buy and attempt to drink and enjoy the hoppy, overwhelming taste of Arrogant Bastard Ale.

Luckily I have never been the guy to enjoy tasteless fizzy yellow beer and thoroughly respect and enjoy all Stone brewed beers. Arrogant Bastard is not the only beer Stone has. On top of their many other choices they also have special beers available in certain seasons. I recommend going to dinner at the brewery in Escondido as soon as you can.